New Brand Identity | Magic for Alchemy IV

Alchemy IV is a company that gives intravenous vitamins to help make people feel better and give them lost nutrients. IV therapy is a growing fad in the wellness space. After research it looks like a lot of the people that use this service are doing so to recover from their personal life so they don’t feel like shit when they go back to work on Monday. We capture that in a brand identity design and messaging that focused on not loosing your weekends just because you have to work. This sets them apart from their competitors by giving them a clear and overlooked space in the market.